Digital Marketing for real estate – A Extraordinarily Way to Boost Your Sales
The Real estate industry in India and Dubai has found out a new and effective way of marketing that is known as Digital Marketing for real estate. Today our country has more than 420 million internet users and it consists of people of high net worth, lower middle class and middle class people. Real estate companies in India are paying about 25% of their marketing expenditure on digital marketing. Today each and every customer does an extensive online research before purchasing any product.
There are various ways to boost online sales with the help of digital marketing.
Digital Marketing for real estate is the Most Effective Way
Where any high-valued product is involved, in-depth details of the product help the customer to take better and informed decisions. Therefore, it becomes important to develop blogs on your products and FAQ’s related to the sector. Try to conduct a survey within your present customer base. Jump into the deeper questions and mention answers for all of them on your blogs. Search for the trending topics like in the past few of the banks reduced the interest rates on home loans. Such type of news should be always being presented in an effective manner.
Develop Your Strategy and Campaign from Conversion Perspective
It is very essential to do all the promotional events and activities from connection perspective. There is no meaning for any campaign if it doesn’t have any call of action. You have to tell your audience, what they are supposed to do after watching any video or campaign. Hence the phrases like “call to”, “visit here”, should definitely be used. Be creative in the campaigns, but tactfully keep the customer engaged and induce him or her to contact you. Do not compromise on the creativity because it is the key to any marketing strategy.
Engage Your Customers Wherever Possible – Email, Blog, Social Media, Forums etc.
You can track customers over internet through emails, social media platforms like Facebook, Twitter, etc. and you can create blogs, forums and groups. You have to just join all these and you would find more and more people searching for you. Engagement is the quickest and the most effective tool to find an audience and this is done by various methods like blogs, info graphics, videos and you should start any campaign, keeping in mind the end result of the same like sales, loyalty and identity. These engagement techniques are effective and if done at the right time, would take your business to new heights.
Second Screen Marketing for Real Estate
India is witnessing a new wave in technology and Smartphone’s are the first ones. Today, more than 90% of the youth have Smartphone’s and so Digital Marketing for real estate becomes essential for real estate companies to implement second screen marketing strategy and should have mobile responsive sites. It should make groups like Whatsapp etc. and social media platforms like Instagram, vines. Real Estate Developers target both desktop and mobile customers and in a very short span of time, the results would be in front of you.
You can hire a Digital Marketing Agency Dubai and India such as Optimoz IT to perform Digital marketing for real estate and for generating online leads through different online platforms like facebook, google adwords etc.
April 20, 2018